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Enter The Nexus
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Differentiation, Thought Leadership, and Authority
Curriculum
7 Sections
24 Lessons
10 Weeks
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34 Authority in the Age of Transparency
3
1.1
Selling in an Ocean of Sameness
10 mins
1.2
People Buy You
10 mins
1.3
Building Authority
10 mins
35 Socially Surrounding Targeted Prospects with the Five S Framework
2
2.1
The Five S Framework
10 mins
2.2
A Steady Drumbeat of Credibility
10 mins
36 Streaming: Creating and Posting Original Content That Builds Your Authority
3
3.1
Posting Original Content Gains More Visibility
10 mins
3.2
This Is Hard Work
10 mins
3.3
Consistency Matters
10 mins
37 Sharing: Building Authority Through Content Curation
4
4.1
Be Aware and Know Your Space
10 mins
4.2
Tap into the Right Sources
10 mins
4.3
The FIRE Method
10 mins
4.4
Feeding the Stream
10 mins
38 Stop the Scroll: Creative Inspiration for Content That Connects
3
5.1
The Five Elements of Magnetic Content That Stops the Scroll
10 mins
5.2
Creative Inspiration Is All Around You
10 mins
5.3
It’s Really About Understanding Your Audience
10 mins
39 Search and the LinkedIn Algorithm
4
6.1
The Two Algorithms at Play
10 mins
6.2
Know What You Want to Be Found For
10 mins
6.3
Engineering the LinkedIn Algorithm
10 mins
6.4
Note
10 mins
40 Showing Up in Comments and Conversation
5
7.1
Practice the 10:1 Method
10 mins
7.2
Avoid the Post and Ghost
10 mins
7.3
Showing Up Is a Daily Discipline
10 mins
7.4
Comments with Substance
10 mins
7.5
The LinkedIn Edge All Comes Down to Showing Up
10 mins
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