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Personal Branding and the LinkedIn Profile Lead Machine
Curriculum
5 Sections
28 Lessons
10 Weeks
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29 If You Are Not a Brand, You Are a Commodity
1
1.1
A Level Playing Field
10 mins
30 Personal Brand Audit
5
2.1
Start Your Personal Branding Journey with an Audit
10 mins
2.2
Virtual First Impressions
10 mins
2.3
People Do Not Make the Distinction Between Personal and Business Posts
10 mins
2.4
Manage Everything You Allow Others to See
10 mins
2.5
Define the Brand You Want to Build
10 mins
31 The LinkedIn Profile Makeover
7
3.1
Grabbing Attention Above the Fold
10 mins
3.2
Step 1: Save Your Profile Before Editing
10 mins
3.3
Step 2: Cover Image Banner
10 mins
3.4
Step 3: Headshot
10 mins
3.5
Step 4: Headline
10 mins
3.6
Step 5: Name Pronunciation and Elevator Pitch
10 mins
3.7
Step 6: Make It Easy to Contact You
10 mins
32 The Middle Hooks
5
4.1
Step 7: Tell Your Story in the About Section
10 mins
4.2
About Section Examples and AI Prompts
10 mins
4.3
Step 8: Elevate the Featured Section
10 mins
4.4
Step 9: Leverage the Services Section
10 mins
4.5
Step 10: Check Your Activity Section–Are You Showing Up or Sitting Out?
10 mins
33 Credentials and Credibility
10
5.1
People Don’t Like Change
10 mins
5.2
Emotional Baggage
10 mins
5.3
De‐risk Yourself
10 mins
5.4
Credibility Sections
10 mins
5.5
Step 11: Build Out Your Experience
10 mins
5.6
Step 12: Optimize Your Education Entries
10 mins
5.7
Step 13: Add Licenses and Certifications That Mean Something
10 mins
5.8
Step 14: Skills and Endorsements
10 mins
5.9
Step 15: Get Recommendations
10 mins
5.10
Note
10 mins
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