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Enter The Nexus
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Your Network Is Your Net Worth
Curriculum
11 Sections
46 Lessons
10 Weeks
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18 Your Network Edge
4
1.1
The Heart of It All
10 mins
1.2
Be a Strategic and Targeted Networker
10 mins
1.3
Network Levers
10 mins
1.4
Your Network Is a Sales Safety Net
10 mins
19 The Seven People You Need in Your Network
8
2.1
Decision‐Makers and Key Influencers in Your ICP
10 mins
2.2
Existing Customers
10 mins
2.3
Channel Partners and Distributors
10 mins
2.4
Vendors and Suppliers
10 mins
2.5
Referral Partners and Connectors
10 mins
2.6
Industry Thought Leaders and Experts
10 mins
2.7
Colleagues and Internal Team Members
10 mins
2.8
Align Your Network to Your Sales Objectives
10 mins
20 Optimizing and Refining Your Existing LinkedIn Network
2
3.1
Get a List of Your Current Connections
10 mins
3.2
Organize and Clean Your LinkedIn Connections
10 mins
21 Always Be Connecting
3
4.1
Opportunistic by Design
10 mins
4.2
Engineering Serendipity
10 mins
4.3
You Reap What You Sow
10 mins
22 Sending Effective Connection Requests
5
5.1
Generic, Spammy, and Forgettable
10 mins
5.2
How to Write Effective Connection Request Messages That Get Accepted
10 mins
5.3
Connection Request Messaging Templates
10 mins
5.4
Optimizing Connection Request Timing to Familiarity Peaks
10 mins
5.5
Withdrawing a Connection Request
10 mins
23 Avoid the Bait‐and‐Switch Connection Request
1
6.1
Build a Foundation of Trust One Brick at a Time
10 mins
24 Rules and Best Practices for Accepting Connection Requests
5
7.1
Evaluate Each Invitation Carefully
10 mins
7.2
It’s Okay to Say No
10 mins
7.3
Ask for Clarification
10 mins
7.4
Engage in Conversations with Inbound Connections
10 mins
7.5
Build a Network That Works for You
10 mins
25 Nurture Your Network
6
8.1
The Law of Reciprocity
10 mins
8.2
Play the Long Game and Be Consistent
10 mins
8.3
Lead with Value
10 mins
8.4
Make Me Feel Important
10 mins
8.5
A Systematic Approach to Making People Feel Important
10 mins
8.6
Connector Currency
10 mins
26 Multi‐threading
2
9.1
The Benefits of Multi‐threading
10 mins
9.2
Relationship Explorer
10 mins
27 Making the Shift from Cold Calls to Warm Introductions
2
10.1
Social Proximity at Work
10 mins
10.2
A New Level Playing Field
10 mins
28 Social Proximity and the Best Path In
8
11.1
Look at Mutual Connections on Their Profile
10 mins
11.2
Use LinkedIn Search and Filters
10 mins
11.3
Use the “Connections” Tab on Your Mutual Contact’s Profile
10 mins
11.4
Boolean Strings
10 mins
11.5
Sales Navigator’s Relationship Mapping
10 mins
11.6
“Best Path In” on Sales Navigator
10 mins
11.7
The GEAR Introduction Request Framework
10 mins
11.8
A Powerful Interconnected Ecosystem
10 mins
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