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The Data & AI Advantage in Modern Business
Curriculum
3 Sections
21 Lessons
10 Weeks
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Chapter 1 Leveling the Playing Field with Data and AI
7
1.1
Evolving Business at Breakneck Speed
10 mins
1.2
How to Use This Book
10 mins
1.3
How This Book Benefits You
10 mins
1.4
To the Business Leaders and Executives
10 mins
1.5
To the Product and Program Managers
10 mins
1.6
To the Data and Technology Professionals
10 mins
1.7
Notes
10 mins
Chapter 2 Introduction to Data Strategy
8
2.1
Introduction to the STAR Framework™
10 mins
2.2
Quick Win Use Cases vs. Strategic Win Use Cases
10 mins
2.3
A Brief Introduction to Generative AI and Foundation Models
10 mins
2.4
Introducing Fine-tuning of LLMs, RAG, and AI Agents
10 mins
2.5
Crafting an Effective Plan: Data Strategy vs. AI Strategy
10 mins
2.6
Data Product vs. Data Project vs. Data Initiative
10 mins
2.7
Note
10 mins
2.8
Recommended Reading
10 mins
Chapter 3 Types of Data-Intensive Use Cases Based on Business Objectives
6
3.1
Operational Improvements Use Cases
10 mins
3.2
Product-Led Growth Improvements Use Cases
10 mins
3.3
Growth Marketing Improvements Use Cases
10 mins
3.4
Decision-Support Improvements Use Cases
10 mins
3.5
Financial Improvements Use Cases
10 mins
3.6
Data Monetization Use Cases
10 mins
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