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Enter The Nexus
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Marketing and Promotion
Curriculum
6 Sections
31 Lessons
10 Weeks
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Chapter 1: Optimizing Your Marketing Program
5
1.1
Knowing Yourself, Knowing Your Customer
10 mins
1.2
Finding Your Marketing Formula
10 mins
1.3
Controlling Your Marketing Program
10 mins
1.4
Refining Your Marketing Expectations
10 mins
1.5
Revealing More Ways to Maximize Your Marketing Impact
10 mins
Chapter 2: Laying a Foundation for Growth
8
2.1
Measuring the Growth Rate of Your Market
10 mins
2.2
Responding to a Flat or Shrinking Market
10 mins
2.3
Finding Your Best Growth Strategies
10 mins
2.4
Growing a Market Segmentation Strategy
10 mins
2.5
Developing a Market Share Strategy
10 mins
2.6
Designing a Positioning Strategy
10 mins
2.7
Growth Hacking to Build Leads and Market Share
10 mins
2.8
Selling Innovative Products
10 mins
Chapter 3: Taking Stock of Your Business Image
2
3.1
Making First Impressions
10 mins
3.2
Auditing the Impressions Your Business Makes
10 mins
Chapter 4: Forging Your Brand
6
4.1
Recognizing What Brands Are and What They Do
10 mins
4.2
Building a Powerful Brand
10 mins
4.3
Understanding Your Market Position: The Birthplace of Your Brand
10 mins
4.4
Conveying Your Position and Brand through Taglines
10 mins
4.5
Balancing Personal and Business Brands
10 mins
4.6
Maintaining and Protecting Your Brand
10 mins
Chapter 5: Creating Marketing Communications That Work
5
5.1
Starting with Good Objectives
10 mins
5.2
Developing Effective Marketing Communications
10 mins
5.3
Making Media Selections
10 mins
5.4
Building a Mass Media Schedule
10 mins
5.5
Evaluating Your Efforts
10 mins
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
5
6.1
Using Facebook for Engagement That Builds Sales
10 mins
6.2
Building Your Twitter Presence
10 mins
6.3
Igniting Your Social Presence on Instagram
10 mins
6.4
Expanding Your Network through LinkedIn
10 mins
6.5
Promoting Your Brand with Pinterest
10 mins
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