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Enter The Nexus
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Courses
Moving from Idea to Reality
Curriculum
5 Sections
26 Lessons
10 Weeks
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Chapter 1: Your Business in Context
5
1.1
Getting an Overview of Feasibility Analysis
10 mins
1.2
Understanding Your Industry
10 mins
1.3
Researching an Industry
10 mins
1.4
Defining Your Market Niche
10 mins
1.5
Zeroing In on a Brand-New Product
10 mins
Chapter 2: Refining and Defining Your Business Idea
4
2.1
Recognizing the Power of a Good Idea
10 mins
2.2
Brainstorming New Business Ideas
10 mins
2.3
Identifying Business Opportunities
10 mins
2.4
Putting a Promising Idea to the Test
10 mins
Chapter 3: Creating a Business Model
5
3.1
Identifying Who Needs a Business Model
10 mins
3.2
Assessing Common Aspects of All Business Models
10 mins
3.3
Understanding Business Models in Their Simplest Form
10 mins
3.4
Checking Out Examples of Business Models
10 mins
3.5
Finding Success with a Business Model
10 mins
Chapter 4: Finding Your Target Market
5
4.1
Gauging the Target Market
10 mins
4.2
Determining Industry Attractiveness
10 mins
4.3
Looking for Niche Attractiveness
10 mins
4.4
Checking Out Customer Attractiveness
10 mins
4.5
Finding Your Place on the Industry Value Chain
10 mins
Chapter 5: Considering a Franchise
7
5.1
Understanding What a Franchise Is
10 mins
5.2
Recognizing the Importance of Brands in Franchising
10 mins
5.3
Identifying the Three Types of Franchising
10 mins
5.4
Being Aware of the Roles and Goals of Franchisors and Franchisees
10 mins
5.5
Reviewing Franchise Relationships
10 mins
5.6
Knowing the Nuances of the Franchisor/Franchisee Relationship
10 mins
5.7
Considering the Pros and Cons of Franchising
10 mins
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