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Measuring Results and Building on Success
Curriculum
7 Sections
31 Lessons
10 Weeks
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Chapter 1: Delving into Datas
5
1.1
Planning a Measurement Strategy
10 mins
1.2
Selecting Analytics Packages
10 mins
1.3
Reviewing Analytical Options for Social Media
10 mins
1.4
Getting Started with Google Analytics
10 mins
1.5
Integrating Google’s Acquisition Analytics
10 mins
Chapter 2: Analyzing Content-Sharing Metrics
5
2.1
Measuring the Effectiveness of Content Sharing with Standard Analytics
10 mins
2.2
Visualizing Video Success
10 mins
2.3
Understanding Podcast Metrics
10 mins
2.4
Measuring Your Results from Pinterest
10 mins
2.5
Comparing Hard and Soft Costs versus Income
10 mins
Chapter 3: Analyzing X Metrics
6
3.1
Using X Analytics
10 mins
3.2
Using X Pro
10 mins
3.3
Using Third-Party X Analytics Applications
10 mins
3.4
Tracking Account Activity with the Notifications Tab
10 mins
3.5
Using the Hashtag as a Measurement Mechanism
10 mins
3.6
Calculating the X Follower-to-Following Ratio
10 mins
Chapter 4: Analyzing Meta Metrics
3
4.1
Monitoring Facebook and Instagram from Meta Business Suite
10 mins
4.2
Using Insights
10 mins
4.3
Exploring the Insights Dashboard
10 mins
Chapter 5: Measuring LinkedIn Performance
1
5.1
Measuring LinkedIn Success
10 mins
Chapter 6: Comparing Metrics from Different Marketing Techniques
6
6.1
Establishing Key Performance Indicators
10 mins
6.2
Comparing Metrics across Social Media
10 mins
6.3
Integrating Social Media with Web Metrics
10 mins
6.4
Using Advertising Metrics to Compare Social Media with Other Types of Marketing
10 mins
6.5
Juxtaposing Social Media Metrics with Other Online Marketing
10 mins
6.6
Contrasting Word-of-Web with Word-of-Mouth
10 mins
Chapter 7: Making Decisions by the Numbers
5
7.1
Using Metrics to Make Decisions
10 mins
7.2
Knowing When to Hold and When to Fold
10 mins
7.3
Diagnosing Problems with Social Media Campaigns
10 mins
7.4
Fixing Problems
10 mins
7.5
Adjusting to Reality
10 mins
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