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Enter The Nexus
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Other Social Media Marketing Sites
Curriculum
5 Sections
32 Lessons
10 Weeks
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Chapter 1: Weighing the Business Benefits of Minor Social Sites
4
1.1
Reviewing Your Goals
10 mins
1.2
Researching Minor Social Networks
10 mins
1.3
Assessing the Involvement of Your Target Audience
10 mins
1.4
Choosing Social Sites Strategically
10 mins
Chapter 2: Maximizing Stratified Social Communities
11
2.1
Making a Bigger Splash on a Smaller Site
10 mins
2.2
Taking Networking to the Next Level
10 mins
2.3
Selecting Social Networks by Vertical Industry Sector
10 mins
2.4
Selecting Social Networks by Demographics
10 mins
2.5
Selecting Social Networks by Activity Type
10 mins
2.6
Finding Yourself in the Real World with Geomarketing
10 mins
2.7
Spacing Out with X
10 mins
2.8
Finding Your Business on Facebook
10 mins
2.9
Making Real Connections in Meetup
10 mins
2.10
Making Deals on Social Media
10 mins
2.11
Setting Terms for Your Coupon Campaign
10 mins
Chapter 3: Profiting from Mid-Size Social Media Channels
4
3.1
Deciding Whether to Invest Your Time
10 mins
3.2
Entertaining Your Audience with Streaming Content
10 mins
3.3
Turning Up New Prospects with Tumblr
10 mins
3.4
Promoting Video with Vimeo
10 mins
Chapter 4: Integrating Social Media
4
4.1
Thinking Strategically about Social Media Integration
10 mins
4.2
Integrating Social Media with E-Newsletters
10 mins
4.3
Integrating Social Media with Press Releases
10 mins
4.4
Integrating Social Media with Your Website
10 mins
Chapter 5: Advertising on Social Media
9
5.1
Integrating Social Media with Paid Advertising
10 mins
5.2
Advertising on Facebook and Instagram
10 mins
5.3
Advertising on X
10 mins
5.4
Advertising on LinkedIn
10 mins
5.5
Advertising on Pinterest
10 mins
5.6
Advertising on YouTube (and Google)
10 mins
5.7
Advertising on Snapchat
10 mins
5.8
Advertising on TikTok
10 mins
5.9
Interfacing with Influencers
10 mins
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