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Content Marketing
Curriculum
4 Sections
17 Lessons
10 Weeks
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Chapter 1: Growing Your Brand with Content
4
1.1
Introducing Content Marketing
10 mins
1.2
Determining the Best Content Platform for Your Needs
10 mins
1.3
Selling Your Brand through Content Marketing
10 mins
1.4
Making Your Content Stand Out
10 mins
Chapter 2: Exploring Content-Marketing Platforms
5
2.1
Building a Blog
10 mins
2.2
Using Podcasts and Video on Your Blog or Website
10 mins
2.3
Sharing Images
10 mins
2.4
Using Social Media Platforms for Online Content
10 mins
2.5
Guest Blogging to Grow Awareness and Expertise
10 mins
Chapter 3: Developing a Content-Marketing Strategy
2
3.1
Determining Content Goals
10 mins
3.2
Putting a Strategy on Paper
10 mins
Chapter 4: Getting Your Content to the Masses
6
4.1
Creating an Editorial Calendar to Keep Content Flowing
10 mins
4.2
Finding the Right Mix between Evergreen and Timely Content
10 mins
4.3
Jumping on the AI-Generated Content Train
10 mins
4.4
Executing Your Content Strategy
10 mins
4.5
Sharing Your Content with the Public
10 mins
4.6
Measuring the Success of Your Content Strategy
10 mins
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