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Enter The Nexus
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The Social Media Mix
Curriculum
4 Sections
22 Lessons
10 Weeks
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Chapter 1: Making the Business Case for Social Media
6
1.1
Making Your Social Debut
10 mins
1.2
Defining Social Media Marketing
10 mins
1.3
Understanding the Benefits of Social Media
10 mins
1.4
Understanding the Cons of Social Media
10 mins
1.5
Integrating Social Media into Your Overall Marketing Effort
10 mins
1.6
Developing a Strategic Social Media Marketing Plan
10 mins
Chapter 2: Tallying the Bottom Line
6
2.1
Preparing to Calculate Return on Investment
10 mins
2.2
Accounting for Customers Acquired Online
10 mins
2.3
Establishing Key Performance Indicators for Sales
10 mins
2.4
Tracking Leads
10 mins
2.5
Understanding Other Common Business Metrics
10 mins
2.6
Determining Return on Investment
10 mins
Chapter 3: Plotting Your Social Media Marketing Strategy
5
3.1
Locating Your Target Market Online
10 mins
3.2
Segmenting Your B2C Market
10 mins
3.3
Researching B2B Markets
10 mins
3.4
Conducting Other Types of Market Research Online
10 mins
3.5
Setting Up Your Social Media Marketing Plan
10 mins
Chapter 4: Managing Your Cybersocial Campaign
5
4.1
Managing Your Social Media Schedule
10 mins
4.2
Building Your Social Media Marketing Dream Team
10 mins
4.3
Creating a Social Media Marketing Policy
10 mins
4.4
Staying on the Right Side of the Law
10 mins
4.5
Protecting Your Brand Reputation
10 mins
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