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Small Business Essentials
Running a Successful Small Business
Curriculum
6 Sections
34 Lessons
Lifetime
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Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond
6
1.1
Dotting Your i’s and Crossing Your t’s: Start-Up Details
10 mins
1.2
Outsourcing: Focus on What You Do Best
10 mins
1.3
Simplifying Your Accounting
10 mins
1.4
Controlling Your Expenses
10 mins
1.5
Managing Vendor Relationships
10 mins
1.6
Dealing with Bankers, Lawyers, and Other Outsiders
10 mins
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales
6
2.1
Marketing in a Nutshell
10 mins
2.2
Tackling Product and Service Development
10 mins
2.3
Pricing: Cost and Value
10 mins
2.4
Distribution: Channeling to Customers
10 mins
2.5
Promotion: Spreading the Word
10 mins
2.6
Sales: Where the Rubber Hits the Road
10 mins
Chapter 12: Tapping Technology
4
3.1
Making the Decision: Cloud-Based versus Internal Server
10 mins
3.2
Technology’s Role in Managing Your Business
10 mins
3.3
AI as a Game Changer
10 mins
3.4
Helping Buy a Business or Franchise
10 mins
Chapter 13: Keeping Your Customers Loyal
2
4.1
Retaining Your Customer Base
10 mins
4.2
Dealing with Dissatisfied Customers
10 mins
Chapter 14: Managing Profitability and Cash
7
5.1
Cash Flow: The Fuel That Drives Your Business
10 mins
5.2
Making Sense of Financial Statements
10 mins
5.3
Turning the Numbers into Action
10 mins
5.4
Understanding Key Ratios and Percentages
10 mins
5.5
Managing Your Inventory
10 mins
5.6
Collecting Your Accounts Receivable
10 mins
5.7
Discovering Three Ways to Improve Profits
10 mins
Chapter 15: Learning from the Experiences of Others
9
6.1
Utilizing Mentors
10 mins
6.2
Networking with Peers
10 mins
6.3
Forming a Board of Advisors
10 mins
6.4
Finding a Partner
10 mins
6.5
Joining a Trade Association
10 mins
6.6
Uncovering a Business Incubator
10 mins
6.7
Locating a Small Business Development Center
10 mins
6.8
Giving SCORE a Try
10 mins
6.9
Tapping into Small-Business Information
10 mins
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