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Enter The Nexus
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Prospecting
Curriculum
7 Sections
29 Lessons
10 Weeks
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23 The Asynchronous Seller
3
1.1
False Promises, Lies, and Bullshit
10 mins
1.2
Get Right with Reality
10 mins
1.3
There Is No Easy Button for Prospecting
10 mins
24 Synchronous versus Asynchronous Prospecting
2
2.1
Viva la Synchronous Prospecting
10 mins
2.2
Talk with People
10 mins
25 A Powerful Prospecting Partner
1
3.1
Get to Know Your AI-Driven Prospecting Tools
10 mins
26 Prospecting Sequences
4
4.1
Managing the Complexity of Prospecting Sequences
10 mins
4.2
Seven Elements of Effective Prospecting
10 mins
4.3
Targeted Lists and Messaging
10 mins
4.4
AI-Driven Prospecting Sequence Design
10 mins
27 Targeted Lists
5
5.1
The Future of List Building: Right Prospect Plus Right Time
10 mins
5.2
Define Your ICP
10 mins
5.3
Intent
10 mins
5.4
Prioritizing Lead Follow-up with Predictive Lead Scoring
10 mins
5.5
Multithreading
10 mins
28 Message Matters
8
6.1
Personalized Prospecting Messages
10 mins
6.2
Show Me You Know Me
10 mins
6.3
Release the Bots
10 mins
6.4
Craft the Message
10 mins
6.5
Targeted Messaging
10 mins
6.6
Focus on Emotions
10 mins
6.7
Craft Targeted Messages
10 mins
6.8
Note
10 mins
29 Slow Prospecting
6
7.1
Social Selling Is Hard Work
10 mins
7.2
The Law of Familiarity
10 mins
7.3
The Authority Principle
10 mins
7.4
Content Creation
10 mins
7.5
Content Curation
10 mins
7.6
An Explosion of AI-Powered Social Media Tools
10 mins
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