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Enter The Nexus
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Part 1: Getting Started
Curriculum
4 Sections
15 Lessons
10 Weeks
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Chapter 1: Grasping the Basics of the Restaurant Business
2
1.1
Getting a Feel for the Restaurant World
10 mins
1.2
Finding Out Whether You Have What It Takes
10 mins
Chapter 2: Deciding What Kind of Restaurant to Run
4
2.1
Figuring Out Where to Start
10 mins
2.2
Choosing the Right Type of Restaurant
10 mins
2.3
Creating Your Concept
10 mins
2.4
Putting It All Together
10 mins
Chapter 3: Researching the Marketplace
5
3.1
Getting Your Mind Right: Profits Matter
10 mins
3.2
Exploring the Consumer’s Buying Decision: The Big Why
10 mins
3.3
Identifying and Analyzing Potential Customers
10 mins
3.4
Keeping an Eye on the Enemy
10 mins
3.5
Developing and Implementing Your Battle Plan
10 mins
Chapter 4: Writing a Business Plan
4
4.1
Don’t Fly Blind: Understanding Why a Business Plan Matters
10 mins
4.2
Laying Out a Business Plan
10 mins
4.3
The Bottom Line: Focusing on Financials
10 mins
4.4
Selling Your Plan: The Unwritten Part of Your Business Plan
10 mins
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