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Enter The Nexus
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Part 1: Rolling into the Food Truck Industry
Curriculum
3 Sections
16 Lessons
10 Weeks
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Chapter 1: Food on Wheels: The Lowdown on Food Trucks
6
1.1
Checking Out a Typical Day in the Life of a Food Truck Owner
10 mins
1.2
Discovering Whether You Have What It Takes to Run a Food Truck
10 mins
1.3
Doing Some Initial Work to Start Your Food Truck
10 mins
1.4
Preparing to Launch Your Business
10 mins
1.5
Keeping Your Food Truck Business Running Well on All Levels
10 mins
1.6
Luring (and Keeping) Crowds
10 mins
Chapter 2: Deciding What Kind of Food Truck Is Right for You
5
2.1
Generating Your Food Truck’s Concept
10 mins
2.2
Evaluating Different Types of Vehicles
10 mins
2.3
Figuring Out How to Get the Vehicle of Your Choice
10 mins
2.4
Naming Your Food Truck
10 mins
2.5
Another Possibility: Joining a Franchise
10 mins
Chapter 3: Understanding and Researching Your Local Food Truck Market
5
3.1
Understanding the Importance of Competition in the Food Truck Industry
10 mins
3.2
Connecting Profitability to the Competitive Response Cycle
10 mins
3.3
Identifying and Analyzing Potential Customers
10 mins
3.4
Keeping an Eye on the Competition
10 mins
3.5
Building Your Food Truck Battle Plan
10 mins
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