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The Part of Tens
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3 Sections
30 Lessons
10 Weeks
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Chapter 23: Ten Myths about PR — Debunked
10
1.1
PR Can Be Put on Pause
10 mins
1.2
PR Is Necessary Only in a Crisis
10 mins
1.3
PR Is about Your Contacts and Who You Know
10 mins
1.4
PR Is about Being Pushy
10 mins
1.5
PR Should Defer to Marketing for Strategy and Messaging
10 mins
1.6
PR Doesn’t Take a Lot of Time
10 mins
1.7
The Right Story Sells Itself
10 mins
1.8
You Have to Cast a Wider Net to Get More Opportunities
10 mins
1.9
PR Can Control What Journalists Publish
10 mins
1.10
Brands Should Play It Safe
10 mins
Chapter 24: Ten Steps to Better PR Writing
10
2.1
Organize and Outline
10 mins
2.2
Know Your Reader
10 mins
2.3
Nail Down What You Want to Say
10 mins
2.4
Power through Writer’s Block
10 mins
2.5
Shun Jargon and Talk Like an Actual Person
10 mins
2.6
Be Concise
10 mins
2.7
Keep It Simple
10 mins
2.8
Be Specific
10 mins
2.9
Include Supporting Information
10 mins
2.10
Be Consistent
10 mins
Chapter 25: Ten Things You Should Never Do in PR
10
3.1
Lie or Mislead
10 mins
3.2
Stonewall
10 mins
3.3
Procrastinate
10 mins
3.4
Be Inaccessible
10 mins
3.5
Offer a Bribe
10 mins
3.6
Turn Up Your Nose
10 mins
3.7
Bore People
10 mins
3.8
Be a “No Man”
10 mins
3.9
Sacrifice Long-Term Relationships for Short-Term Results
10 mins
3.10
Behave Unethically in PR
10 mins
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