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Choosing the Right Medium for Your Message
Curriculum
7 Sections
40 Lessons
10 Weeks
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Chapter 11: Getting Your Message Out
10
1.1
Compiling a Personal Contact List
10 mins
1.2
Developing Targeted Media Lists
10 mins
1.3
Pitching to the Media
10 mins
1.4
Getting to Know Global PR
10 mins
1.5
Selecting PR Media
10 mins
1.6
Turning the Press into a Client
10 mins
1.7
Breaking through the PR Clutter
10 mins
1.8
Following Up: The Media Blitz
10 mins
1.9
Working Your ABC Lists
10 mins
1.10
Separating Advertising and Editorial
10 mins
Chapter 12: Navigating the Media
2
2.1
Meeting the Press
10 mins
2.2
Becoming Savvy with Interviews
10 mins
Chapter 13: Tuning Into Traditional TV and Radio
10
3.1
Understanding TV and What Makes It Different
10 mins
3.2
Sorting Out the TV Shows
10 mins
3.3
Targeting a Specific Show for Your PR Campaign
10 mins
3.4
Pitching Your Story to Producers
10 mins
3.5
Examining the Ins and Outs of Radio
10 mins
3.6
Building Your TV and Radio Media Kit
10 mins
3.7
Making a Pitch for Yourself
10 mins
3.8
Preparing for Airtime
10 mins
3.9
Making a Good Impression during the Interview
10 mins
3.10
Leveraging Your Media Appearances After They’ve Aired
10 mins
Chapter 14: New Media: Streaming, Social, Podcasts, and Beyond
5
4.1
Exploring New Media: What It Is and Why It’s Taking Over
10 mins
4.2
Focusing on Streaming Options
10 mins
4.3
Looking At Livestreaming
10 mins
4.4
Creating Short-Form Video Content
10 mins
4.5
Exploring Webinars, Virtual Events, and Digital Spaces
10 mins
Chapter 15: Turning Your Story into News
4
5.1
Cracking the Journalists’ Secret
10 mins
5.2
Knowing What Not to Do
10 mins
5.3
Catching an Editor’s Eye
10 mins
5.4
Using a Hook to Snare Attention
10 mins
Chapter 16: Crafting Your Digital Identity: Social Media and More
5
6.1
Interacting with Your Audiences: The Where and Why
10 mins
6.2
Tapping into Social Media
10 mins
6.3
Crafting Brand Identity across Other Forms of New Media
10 mins
6.4
Developing a Social Media–Friendly Website
10 mins
6.5
Understanding the Three Cs of a Successful Digital Strategy
10 mins
Chapter 17: Grasping New Technology
4
7.1
Looking At New and Emerging Technology
10 mins
7.2
Recognizing the New World of AI
10 mins
7.3
Exploring the Future with Web3
10 mins
7.4
Understanding the Metaverse
10 mins
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