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Putting the PR Wheels in Motion
Curriculum
4 Sections
20 Lessons
10 Weeks
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Chapter 7: Broadcasting to Your Audiences across Key Channels
6
1.1
Meeting Internal Needs: Creating Internal Communications Channels
10 mins
1.2
Updating Investors and Stakeholders
10 mins
1.3
Posting Content: How Often Is Key
10 mins
1.4
Using Digital Newsletters as a Marketing Tool
10 mins
1.5
Leveraging Social Media to Talk Directly to Your External Audiences
10 mins
1.6
Considering Other New Media Channels: Blogs and Podcasts
10 mins
Chapter 8: Putting Your Message in Writing: The Press Release
4
2.1
Writing a Press Release That Gets Picked Up by Media
10 mins
2.2
Putting News in Your News Releases
10 mins
2.3
Using a Press Release Checklist
10 mins
2.4
Distributing Press Releases
10 mins
Chapter 9: Writing and Placing Feature Articles
6
3.1
Getting Exposure in Feature Articles
10 mins
3.2
Selecting the Right Medium
10 mins
3.3
Making the Initial Contact
10 mins
3.4
Writing a Pitch and Article Proposal
10 mins
3.5
Writing an Introductory or Subject Matter Expert Pitch
10 mins
3.6
Getting the Editor’s Go-Ahead
10 mins
Chapter 10: Leveraging Speaking and Thought Leadership Opportunities
4
4.1
Reaching Key Audiences through Public Speaking
10 mins
4.2
Preparing and Delivering Your Presentation
10 mins
4.3
Utilizing Visual Aids
10 mins
4.4
Capturing Attendee Information for Your Prospect Lists
10 mins
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