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Brainstorming and Thinking Creatively
Curriculum
3 Sections
20 Lessons
10 Weeks
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Chapter 4: Setting Up Your PR Team and Program
5
1.1
Picking the PR Team
10 mins
1.2
Defining the Scope of Your Authority
10 mins
1.3
Integrating PR with the Rest of Your Business
10 mins
1.4
Setting Up the PR Command and Control Center
10 mins
1.5
Targeting Your PR Efforts
10 mins
Chapter 5: Formulating Ideas
3
2.1
Giving New Ideas a Chance
10 mins
2.2
Creating Profitable PR Programs
10 mins
2.3
Finding Other Ways to Turn on the Light Bulb
10 mins
Chapter 6: Using PR Tactics
12
3.1
Going Where the Cameras Are
10 mins
3.2
Creating a Tie-in to a TV Show, Movie, or Web Series
10 mins
3.3
Spotlighting the Product
10 mins
3.4
Staging a Contest
10 mins
3.5
Working for a Worthy Cause
10 mins
3.6
Tying to a Holiday
10 mins
3.7
Conducting a Survey
10 mins
3.8
Staging an Event
10 mins
3.9
Making Them Laugh
10 mins
3.10
Waging a Trade-in Campaign
10 mins
3.11
Creating a Character
10 mins
3.12
Using Viral Digital Marketing
10 mins
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