VR SCHOOL
ONLINE
Courses
Meta Campus
Log In
Join Free
Home
Courses
Public Relations Essentials
PR: What It Is, How It Works
Curriculum
3 Sections
15 Lessons
10 Weeks
Expand all sections
Collapse all sections
Chapter 1: Understanding the Power of PR
7
1.1
Recognizing Who Needs PR
10 mins
1.2
Beyond Stunts: Identifying the Real Value of PR
10 mins
1.3
Addressing the Relationship between PR and the Media
10 mins
1.4
Publicity Plus: Exploring the Many Components of PR
10 mins
1.5
Understanding What PR Isn’t
10 mins
1.6
Identifying Key Audiences That PR Can Reach
10 mins
1.7
Recognizing When PR Is the Missing (or Weak) Ingredient
10 mins
Chapter 2: Breaking Down the PR Process
6
2.1
Pre-Planning Steps for a PR Plan
10 mins
2.2
Working Out the Plan Details
10 mins
2.3
Devising Winning PR Concepts: The Four Essential Elements
10 mins
2.4
Sharpening Ideas to Form Creative Promotions
10 mins
2.5
Assessing PR Ideas: Will It Work?
10 mins
2.6
Controlling Time and Chance
10 mins
Chapter 3: Working with PR Professionals
2
3.1
Getting Professional Help
10 mins
3.2
Getting the Most out of Hired Help
10 mins
This content is protected, please
login
and
enroll
in the course to view this content!
Modal title
Main Content