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3 Sections
31 Lessons
10 Weeks
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Chapter 20: Ten Common Product Launch Mistakes to Avoid
10
1.1
Failing to Plan Early Enough
10 mins
1.2
Not Having a Sustaining Marketing Plan in Place
10 mins
1.3
Shipping a Poor Quality Product
10 mins
1.4
Inadequately Funding Launch
10 mins
1.5
Underestimating the Required Marketing Exposure
10 mins
1.6
Driving Customers to Buy Your Competitor’s Products
10 mins
1.7
Announcing Too Early
10 mins
1.8
Not Having a Dedicated Product Review and Public Relations Program
10 mins
1.9
Delaying Communication
10 mins
1.10
Considering International Markets as an Afterthought
10 mins
Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
11
2.1
Theme-Based Product Road Maps
10 mins
2.2
Timed Release Product Road Maps
10 mins
2.3
Golden Feature Product Road Maps
10 mins
2.4
Market and Strategy Road Maps
10 mins
2.5
Visionary Road Maps
10 mins
2.6
Competitive, Market, and Technology Trends Road Map
10 mins
2.7
Technology Road Maps
10 mins
2.8
Technology across Products Road Map
10 mins
2.9
Platform Road Maps
10 mins
2.10
Matrix Product Road Maps
10 mins
2.11
Multiple Product Line Road Maps
10 mins
Chapter 22: Ten Ways Product Managers Fail
10
3.1
Talking More Than Listening
10 mins
3.2
Focusing Only on Features
10 mins
3.3
Not Continuing to Learn
10 mins
3.4
Reinventing the Wheel
10 mins
3.5
Avoiding Seeking Help
10 mins
3.6
Digging In and Refusing to Compromise, Ever
10 mins
3.7
Never Visiting Customers
10 mins
3.8
Not Owning the Whole Product
10 mins
3.9
Adopting Agile but Losing Overall Business Focus
10 mins
3.10
Being a Product Janitor Rather Than a Product Manager
10 mins
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