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Building and Maximizing Product Success: From Development to Retirement
Curriculum
5 Sections
20 Lessons
10 Weeks
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Chapter 12: Shepherding a Product Idea through the Development Phase
3
1.1
Getting the Lowdown on Waterfall/Phase-Gate versus Agile Development
10 mins
1.2
Unlocking the Secrets of the Product Development Trade-Off Triangle
10 mins
1.3
Maintaining Best Practices during Development
10 mins
Chapter 13: Gearing up for Your Product Launch: The Qualify Phase
3
2.1
Getting Up to Speed on the Qualify Phase
10 mins
2.2
Putting a Beta Program in Place
10 mins
2.3
Making the Decision to Ship the Product
10 mins
Chapter 14: Liftoff! Planning and Executing an Effective Product Launch
6
3.1
Unlocking the Do’s and Don’ts of a Successful Product Launch
10 mins
3.2
Setting Launch Goals
10 mins
3.3
Checking Out Different Launch Types
10 mins
3.4
Running a Smooth Product Launch
10 mins
3.5
Creating a Product Launch Plan
10 mins
3.6
Validating the Plan against Your Launch Goals
10 mins
Chapter 15: Maximizing Your Product’s Revenue and Profits
5
4.1
Grasping the Basics of Marketing
10 mins
4.2
Forecasting: A Look to the Future
10 mins
4.3
Creating an Effective Marketing Plan
10 mins
4.4
Monitoring Product Success Metrics
10 mins
4.5
Changing Course: Making Adjustments
10 mins
Chapter 16: Retirement: Replacing a Product or Taking It off the Market
3
5.1
Deciding How to Retire a Product
10 mins
5.2
Considering Critical Factors in a Product Retirement Plan
10 mins
5.3
Following Best Practices when Retiring a Product
10 mins
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