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Enter The Nexus
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Discovering, Evaluating, and Planning for Great Products and Services
Curriculum
8 Sections
27 Lessons
10 Weeks
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Chapter 4: Coming Up with Great Product Ideas
2
1.1
Getting a Handle on the Creative Process
10 mins
1.2
Generating Creative Ideas: Techniques and Tips
10 mins
Chapter 5: Working to Understand Who Your Customer Is
4
2.1
Moving from Markets to Segments
10 mins
2.2
Harnessing the Creativity of Personas
10 mins
2.3
Making Sure You Cover All Persona Roles
10 mins
2.4
Visiting Customers
10 mins
Chapter 6: Doing Your Homework: Evaluating Your Ideas
5
3.1
Understanding the Importance of Market Research and Competitive Intelligence
10 mins
3.2
Undertaking the Market Research Process
10 mins
3.3
Studying Competitive Intelligence
10 mins
3.4
Reality-Checking Your Ideas and Hypotheses
10 mins
3.5
Crunching the Numbers with Financial Forecasting
10 mins
Chapter 7: Prioritizing and Selecting Your Ideas
2
4.1
Prioritizing Your Ideas
10 mins
4.2
Applying Scoring Models
10 mins
Chapter 8: Planning to Plan: Choosing a Suitable Approach
4
5.1
Adopting Planning Best Practices
10 mins
5.2
Deciding on the Right Amount of Planning
10 mins
5.3
Streamlining the Planning Process with Lean and Simple Planning
10 mins
5.4
Taking a More Thorough Approach: In-Depth Planning
10 mins
Chapter 9: Developing Your Business Case
2
6.1
Making a Business Case for the New Product or Service
10 mins
6.2
Putting It All Together: Documenting Your Business Case
10 mins
Chapter 10: Developing Your Market Strategy
4
7.1
Grasping the Importance of a Market Strategy
10 mins
7.2
Setting Yourself Straight on Strategy Tools
10 mins
7.3
Considering Other Components of Marketing Strategy
10 mins
7.4
Putting Your Market Strategy in Writing
10 mins
Chapter 11: Developing a Plan: Market Needs, Product Description, and Road Maps
4
8.1
Uncovering Market Need and Creating Product Feature Descriptions
10 mins
8.2
Documenting Market Needs
10 mins
8.3
Whipping Up a Product Feature Description
10 mins
8.4
Plotting Your Product’s Path to Success with a Product Road Map
10 mins
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