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Enter The Nexus
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Charting the Ocean of Opportunity for New Products
Curriculum
5 Sections
22 Lessons
10 Weeks
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Chapter 4: What Do Your Customers Really Want?
6
1.1
Dissecting the Customer Visit Process
10 mins
1.2
Building the Foundation for the Customer Visit Program
10 mins
1.3
Dipping Your Toes into the Visiting Process
10 mins
1.4
The Final Push
10 mins
1.5
Distilling the Results: Images and Requirements
10 mins
1.6
Quantifying the Results of the Customer Visit Program
10 mins
Chapter 5: Turning Your Company into an Idea Factory
5
2.1
Drafting Your Creative Teams
10 mins
2.2
Setting Up and Opening the Creative Session
10 mins
2.3
Getting Creative by Thinking Outside the Box
10 mins
2.4
Using Your Knowledge of the Customer to Inspire Solutions
10 mins
2.5
Dipping into Your Bag of Tricks to Make Creative Sessions Even More Creative
10 mins
Chapter 6: Picking Winners and Losing Losers
3
3.1
Screening Your Ideas and Developing New Concepts
10 mins
3.2
Improving Your Concepts with Quality Function Deployment
10 mins
3.3
Turning Losing Concepts into Assets
10 mins
Chapter 7: Making the Most of Technology
4
4.1
Recognizing the Importance of Inventorying Your Technology
10 mins
4.2
Surveying Ways to Inventory Your Technology
10 mins
4.3
Connecting Technology Capabilities to Products and Markets
10 mins
4.4
Developing or Finding the Necessary Technology
10 mins
Chapter 8: Focusing Your NPD Efforts
4
5.1
Setting NPD Targets
10 mins
5.2
Including Partners in New Product Development
10 mins
5.3
Managing Your Business to Achieve Your NPD Goals
10 mins
5.4
Uniting Your NPD Efforts with an Internal Communication Plan
10 mins
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