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The Basics of New Product Development
Curriculum
3 Sections
13 Lessons
10 Weeks
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Chapter 1: It Takes a Company . . .
4
1.1
The Requirements of NPD Success
10 mins
1.2
Moving from Product Possibility to Market Reality
10 mins
1.3
Identifying the Roles of the Functions
10 mins
1.4
Playing Your Part in Product Development
10 mins
Chapter 2: What Are You Developing, and Why?
5
2.1
Growing Your Business: Market Expansion, Acquisition, or Innovation?
10 mins
2.2
Assessing the Importance of New Products in Your Growth Plans
10 mins
2.3
Identifying the Role of NPD for Your Company
10 mins
2.4
Defining the Types of New Products
10 mins
2.5
Making the Most of Products, Services, Solutions, and Experiences
10 mins
Chapter 3: Defining Your Product Strategy
4
3.1
Understanding the Market
10 mins
3.2
Opportunities in Existing Product Lines
10 mins
3.3
Constructing Your Profit Model
10 mins
3.4
Fitting Your New Product Lines with Your Brand
10 mins
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