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PART II: Building a Strategy for the Metaverse Economy
Curriculum
2 Sections
12 Lessons
10 Weeks
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Chapter 3: Building a Business Case for the Metaverse
8
1.1
Business Challenges
10 mins
1.2
Is the Metaverse a Blip or a Trend?
10 mins
1.3
The NFT Market Statistics
10 mins
1.4
Key Value Propositions of the Metaverse Economy for Brands
10 mins
1.5
Timing Is Everything
10 mins
1.6
Crossing the Chasm of Metaverse Adoption
10 mins
1.7
The Business Impact of Web 3.0 Technology
10 mins
1.8
Extra Guidance from the Authors
10 mins
Chapter 4: Meet the Metaverse Consumers
4
2.1
Demographics
10 mins
2.2
The Three Flavors of User Engagement
10 mins
2.3
Metaverse Mindsets
10 mins
2.4
Importance of Avatars to the Metaverse and Digital Identity
10 mins
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