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Targeting Growth Marketing and Customer Focus with AI
Curriculum
5 Sections
23 Lessons
10 Weeks
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Chapter 18: Applying AI to Performance Marketing
5
1.1
Examining Google Performance Max
10 mins
1.2
Exploring Meta Advantage+ Campaigns
10 mins
1.3
Inspecting Amazon Ads
10 mins
1.4
Taking Stock of TikTok Advertising
10 mins
1.5
AI Tools for Performance Marketing
10 mins
Chapter 19: E-mail and SMS Marketing with AI
3
2.1
Tracking E-mail and SMS Marketing
10 mins
2.2
Adding the Power of AI to E-mail and SMS Marketing
10 mins
2.3
AI-Powered E-mail and SMS Marketing Tools
10 mins
Chapter 20: Diving into Personalized Marketing
5
3.1
Adapting Marketing to Meet Consumer Personalization Preferences
10 mins
3.2
Examining Personalization Concepts
10 mins
3.3
Unlocking the Deeper Value of Personalization with Generative AI
10 mins
3.4
Making Personalization Operational with AI
10 mins
3.5
AI Tools to Help with Personalization
10 mins
Chapter 21: Leading Your Business in the AI Era
4
4.1
Following Steps for Integrating AI into Your Business
10 mins
4.2
Building AI Capability within Marketing
10 mins
4.3
Integrating Marketing with the Rest of the Enterprise
10 mins
4.4
Organizing for the Future
10 mins
Chapter 22: Addressing Ethical, Legal, and Privacy Concerns with AI
6
5.1
Operating Principles for Ethical AI
10 mins
5.2
Using All Data Responsibly
10 mins
5.3
Fighting Bias in Data and Results
10 mins
5.4
Protecting Copyright and Intellectual Property
10 mins
5.5
Facing the Deepfake Problem
10 mins
5.6
Saving Human Beings from Artificial Intelligence
10 mins
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