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Marketing with AI Essentials
Using AI to Know Customers Better
Curriculum
3 Sections
14 Lessons
10 Weeks
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Chapter 9: Segmentation and Persona Development
7
1.1
Exploring Behavioral Segmentation Elements
10 mins
1.2
Sourcing the Right Customer Data
10 mins
1.3
Seeing How AI Performs Segmentation
10 mins
1.4
Refining, Validating, and Enhancing Segmentation Models
10 mins
1.5
Aligning Persona Development
10 mins
1.6
Leveraging AI Personas for All Business Efforts
10 mins
1.7
Employing Synthetic Customer Panels
10 mins
Chapter 10: Lead Scoring, LTV, and Dynamic Pricing
4
2.1
Working Together: Three Core Concepts
10 mins
2.2
Scoring Leads with the Help of AI
10 mins
2.3
Calculating Lifetime Value to Affect Lead Scoring
10 mins
2.4
Turning Lead Scoring and LTV Insights into Dynamic Pricing
10 mins
Chapter 11: Churn Modeling and Measurement with AI
3
3.1
Getting the Scoop on Churn Modeling
10 mins
3.2
Ramping Up Your Measurement Operations
10 mins
3.3
Checking Out Tools for Churn Modeling and Measurement Operations
10 mins
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