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Getting Started with Marketing with AI
Curriculum
3 Sections
18 Lessons
10 Weeks
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Chapter 1: A Brief History of AI
8
1.1
Early Technological Advances
10 mins
1.2
Alan Turing and Machine Intelligence
10 mins
1.3
The Dartmouth Conference of 1956
10 mins
1.4
Machine Learning and Expert Systems Emerge
10 mins
1.5
An AI Winter Sets In
10 mins
1.6
The Stanford Cart: From the ’60s to the ’80s
10 mins
1.7
More AI Developments in the 1980s
10 mins
1.8
Rapid Advancements of AI in the 1990s and Beyond
10 mins
Chapter 2: Exploring AI Business Use Cases
6
2.1
Automating Customer Service
10 mins
2.2
Enhancing Product and Technology with AI
10 mins
2.3
Accelerating Research and Development
10 mins
2.4
Giving Marketing an AI Boost
10 mins
2.5
Optimizing Sales with AI
10 mins
2.6
Adding AI to Legal Activities
10 mins
Chapter 3: Launching into the AI Marketing Era
4
3.1
Ready or Not: AI Is Your New Marketing Copilot
10 mins
3.2
Watching AI Upend the Corporate World
10 mins
3.3
Taking Foundational Steps Toward AI Marketing
10 mins
3.4
Adopting a Strategic Framework for Entering the AI Era
10 mins
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