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Testing the Feasibility of Your Business Concept
Curriculum
8 Sections
41 Lessons
10 Weeks
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Chapter 5: Understanding Your Industry
6
1.1
Understanding Your Industry
10 mins
1.2
Using a Framework of Industry Structure
10 mins
1.3
Understanding the Value Chain
10 mins
1.4
Deciding on an Entry Strategy
10 mins
1.5
Researching Your Industry
10 mins
1.6
Benchmarking Against the “Perfect” Industry
10 mins
Chapter 6: What Your Customers Can Tell You
4
2.1
Conducting Customer Discovery
10 mins
2.2
Discovering Your Customers
10 mins
2.3
Competitive Intelligence: Checking Out the Competition
10 mins
2.4
Forecasting Demand: Tough but Crucial
10 mins
Chapter 7: Designing Solutions for a New Marketplace
5
3.1
Zeroing-in on a Product Solution
10 mins
3.2
Moving Rapidly to a Prototype: The Minimum Viable Product
10 mins
3.3
Bootstrapping Product Development
10 mins
3.4
Developing New Products: The Process
10 mins
3.5
Moving Rapidly to the Prototype Stage
10 mins
Chapter 8: Protecting Your Products and Services
6
4.1
Understanding Intellectual Property Rights
10 mins
4.2
Protecting Your Better Mousetrap with a Patent
10 mins
4.3
Copyrighting Your Original Work of Authorship
10 mins
4.4
Protecting Your Logo with a Trademark
10 mins
4.5
Protecting Your Trade Secrets
10 mins
4.6
Strategies for Protecting Your IP
10 mins
Chapter 9: Putting Together Your Founding Team
6
5.1
A Little Science Behind Founding Teams
10 mins
5.2
Who’s on First?
10 mins
5.3
Forming a Diverse Board of Advisors
10 mins
5.4
Forming a Board of Directors
10 mins
5.5
Creating a Personal Board: Your Mentors
10 mins
5.6
Pulling Yourself Up by the Bootstraps
10 mins
Chapter 10: Getting Solutions to Customers: The Supply Chain
5
6.1
Understanding Supply Chains, Logistics, and Distribution Channels
10 mins
6.2
Looking at Logistics
10 mins
6.3
Distributing through Consumer and Industrial Market Channels
10 mins
6.4
Evaluating Your Channel
10 mins
6.5
When Your Supply Chain Is International
10 mins
Chapter 11: Developing and Testing Your Business Model
3
7.1
Understanding Business Models
10 mins
7.2
Evolving Digital Business Models
10 mins
7.3
Testing Your Business Model
10 mins
Chapter 12: Assessing Your Initial Financial Needs
6
8.1
Touring Your Business Virtually
10 mins
8.2
Estimating How Much You Will Sell: Demand
10 mins
8.3
Forecasting How Much You Will Spend
10 mins
8.4
Preparing Financial Statements
10 mins
8.5
Planning to Break Even
10 mins
8.6
Putting It All Together
10 mins
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