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Persuading and Driving Results
Curriculum
3 Sections
11 Lessons
10 Weeks
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Chapter 12: Knowing the People You’re Trying to Persuade
3
1.1
Analyzing Your Audience
10 mins
1.2
Using Communication Direction to Your Advantage
10 mins
1.3
Anticipating Possible Objections
10 mins
Chapter 13: Engaging in Persuasion That Drives Results
4
2.1
Sizing Up the Stakeholders
10 mins
2.2
Clarifying Your Goal and Aligning It with Your Audience
10 mins
2.3
Using Monroe’s Motivated Sequence to Structure Your Persuasive Presentation
10 mins
2.4
Avoiding Mistakes That Plague Persuasive Presentations
10 mins
Chapter 14: Negotiating for Strategic Outcomes
4
3.1
Knowing Your Desired Outcome
10 mins
3.2
Preparing for a Successful Negotiation
10 mins
3.3
Sampling Common Negotiation Tactics
10 mins
3.4
Navigating Common Workplace Negotiations
10 mins
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