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Analyzing Data for Success
Curriculum
4 Sections
14 Lessons
10 Weeks
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Chapter 1: Looking Back at Your Business Model and Scaling your Brand
6
1.1
Validating Business Models
10 mins
1.2
Reviewing Your Brand Status
10 mins
1.3
Surveying Different Approaches to Scaling a Brand
10 mins
1.4
Conducting a Brand Audit
10 mins
1.5
Creating a Scaling Plan
10 mins
1.6
Outsourcing Responsibilities to Lighten Your Load
10 mins
Chapter 2: Reassessing Your Strategy
2
2.1
Allowing for Failed Experiments
10 mins
2.2
Looking Back at Your Digital Marketing Strategy
10 mins
Chapter 3: Reviewing Ongoing Improvement for B2B Marketing
3
3.1
Ongoing Account Maintenance
10 mins
3.2
Gauging Potential Opportunities
10 mins
3.3
Providing Added Value
10 mins
Chapter 4: Achieving Maximum ROI
3
4.1
Understanding Split Testing
10 mins
4.2
Selecting Page Elements to Optimize
10 mins
4.3
Getting Ready to Test
10 mins
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