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Targeting Your Work with Influencers
Curriculum
6 Sections
26 Lessons
10 Weeks
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Chapter 1: Communicating with Influencers
4
1.1
Defining Influencer Marketing
10 mins
1.2
Identifying the Primary Influencer Platforms
10 mins
1.3
Engaging Stellar Influencers
10 mins
1.4
Making Influencer Marketing Work for You
10 mins
Chapter 2: Collaborating to Win
8
2.1
Discovering the Evolving Role of Influencers
10 mins
2.2
Recognizing Influencer Types
10 mins
2.3
Drilling Down to Influencer Categories
10 mins
2.4
Finding the Right Influencers
10 mins
2.5
Uncovering New Influencers
10 mins
2.6
Influencing with Customer Advocacy
10 mins
2.7
Enhancing Word of Mouth (WOM) with Advertising
10 mins
2.8
Exploring Paid Influencer Programs
10 mins
Chapter 3: Engaging Influencers Using the “Three Cs”
3
3.1
Communicating Like a Pro
10 mins
3.2
Upping Your Game: Creating an Influencer Contract
10 mins
3.3
Compensating Influencers Fairly
10 mins
Chapter 4: Succeeding with Influencer Marketing
6
4.1
Secret #1: Set Realistic Campaign Goals
10 mins
4.2
Secret #2: Know Your Audience
10 mins
4.3
Secret #3: Stay on Message
10 mins
4.4
Secret #4: Be Agile
10 mins
4.5
Secret #5: Recognize the Power of Emotional Stories
10 mins
4.6
Secret #6: You Get What You Measure
10 mins
Chapter 5: Getting Creative
2
5.1
Getting Creative and Letting Go
10 mins
5.2
What If It All Goes Wrong?
10 mins
Chapter 6: Working with an Influencer Agency
3
6.1
So You Want to Hire an Influencer Marketing Agency
10 mins
6.2
Deciding Which Type of Agency Is Right for You
10 mins
6.3
One-Off Events versus Continuity Campaigns
10 mins
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