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Enter The Nexus
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Implementing Channel Promotions
Curriculum
4 Sections
27 Lessons
10 Weeks
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Chapter 1: Identifying Paid, Earned, Shared, and Owned Media
6
1.1
Understanding Types of Media
10 mins
1.2
Utilizing Paid Media
10 mins
1.3
Championing Earned Media
10 mins
1.4
Enhancing Shared Media
10 mins
1.5
Amplifying Owned Media
10 mins
1.6
Creating a Framework for Achieving the Right Mix
10 mins
Chapter 2: Using Search Marketing
4
2.1
Knowing the Three Key Players in Search Marketing
10 mins
2.2
Targeting Search Queries
10 mins
2.3
Optimizing Your Assets for Specific Channels
10 mins
2.4
Earning Links
10 mins
Chapter 3: Using Social Bookmarks, News, and Share Buttons
10
3.1
Bookmarking Your Way to Traffic
10 mins
3.2
Sharing the News
10 mins
3.3
Benefiting from Social Bookmarks and News Services
10 mins
3.4
Researching a Social Bookmark and Social News Campaign
10 mins
3.5
Submitting to Bookmarking Services
10 mins
3.6
Submitting to Social News Services
10 mins
3.7
Using Application-Specific Bookmarks
10 mins
3.8
Timing Your Submissions
10 mins
3.9
Encouraging Others to Bookmark or Rate Your Site
10 mins
3.10
Using Social Media Buttons
10 mins
Chapter 4: Considering Email Marketing
7
4.1
Understanding Marketing Emails
10 mins
4.2
Sending Broadcast and Follow-Up Emails
10 mins
4.3
Building a Promotional Calendar
10 mins
4.4
Creating Email Campaigns
10 mins
4.5
Writing and Designing Effective Emails
10 mins
4.6
Getting More Clicks and Opens
10 mins
4.7
Ensuring Email Deliverability
10 mins
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