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Marketing Using Artificial Intelligence (AI)
Curriculum
2 Sections
26 Lessons
10 Weeks
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Chapter 1: Transforming Digital Marketing Using Artificial Intelligence
10
1.1
Understanding Why AI Matters Now
10 mins
1.2
Examining AI Concepts
10 mins
1.3
Considering How AI Is Transforming Digital Marketing
10 mins
1.4
Discovering Seven Common AI Patterns
10 mins
1.5
Looking at Ways to Use AI in Digital Marketing
10 mins
1.6
Considering the Metaverse
10 mins
1.7
Marketing in the Metaverse
10 mins
1.8
Getting Started with AI Advertising
10 mins
1.9
Benefitting from AI in Advertising
10 mins
1.10
Reviewing Advertising Using AI
10 mins
Chapter 2: Using AI Tools to Maximize Customer Reach and Service
16
2.1
Looking at Conversational AI and Chatbots
10 mins
2.2
Benefitting from the Use of Chatbots
10 mins
2.3
Focusing on Customer Service with Chatbots
10 mins
2.4
Taking an Internal Focus
10 mins
2.5
Delivering a Successful Chatbot
10 mins
2.6
Creating Chatbots
10 mins
2.7
Powering Up Content Marketing with Artificial Intelligence
10 mins
2.8
Producing the Right Content for Customers
10 mins
2.9
Getting Started Using AI for Content Marketing
10 mins
2.10
Using AI Personalization to Reimagine the Customer Experience
10 mins
2.11
Understanding Why Personalization Matters
10 mins
2.12
Benefitting from AI Personalization
10 mins
2.13
Focusing on the Importance of Data
10 mins
2.14
Seeing How Brands Put AI Tools to Good Use
10 mins
2.15
Getting Started with Using AI-Driven Personalization
10 mins
2.16
Looking at Personalization Tools
10 mins
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