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Understanding the Importance of the Customer Experience
Curriculum
4 Sections
18 Lessons
10 Weeks
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Chapter 1: Interacting with Customer Data
4
1.1
Understanding Big Data
10 mins
1.2
Uncovering the Role Big Data Plays in Content Marketing
10 mins
1.3
Discovering the Internet of Things
10 mins
1.4
Visualizing Big Data
10 mins
Chapter 2: Uncovering Buyer Personas
5
2.1
Reviewing Persona Development
10 mins
2.2
Collecting Information
10 mins
2.3
Avoiding Common Mistakes
10 mins
2.4
Identifying a Prospect’s Emotions
10 mins
2.5
Keeping Up with Trends
10 mins
Chapter 3: Structuring the Buyer’s Journey
5
3.1
Harnessing the Customer Experience
10 mins
3.2
Uncovering Commercial Intent
10 mins
3.3
Defending Against Competitors
10 mins
3.4
Identifying the Stages of the Buyer’s Journey
10 mins
3.5
Personalizing Your Content
10 mins
Chapter 4: Embracing Sales Enablement
4
4.1
Discovering Sales Enablement
10 mins
4.2
Training Your Salesforce
10 mins
4.3
Coaching Your Reps to Become Winners
10 mins
4.4
Checking Out Sales Enablement Blogs
10 mins
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