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Marketing in the New World
Curriculum
3 Sections
15 Lessons
10 Weeks
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Chapter 15: You Are Nothing without a Customer
6
1.1
Identifying Your Customers and Their Needs
10 mins
1.2
Eyeing Key Trends in Marketing
10 mins
1.3
Creating a Marketing Plan
10 mins
1.4
Defining Your Target Market
10 mins
1.5
Market Research Made Easy and Fun
10 mins
1.6
You Can’t Be an MBA without Knowing the Five Ps
10 mins
Chapter 16: Getting Noticed with Advertising and Promotion
3
2.1
Eyeing the Basics of Advertising
10 mins
2.2
Publicizing and Promoting Your Products and Services
10 mins
2.3
Grabbing Consumers’ Attention with Special Events and Premiums
10 mins
Chapter 17: Navigating the New World of Selling
6
3.1
Build Relationships: Forget the Hard Sell
10 mins
3.2
Telemarketing: Dialing for Dollars
10 mins
3.3
Selling on the Web
10 mins
3.4
Doing Business with Other Businesses
10 mins
3.5
CRM: Getting a Handle on Your Contacts
10 mins
3.6
Keeping Your Best Customers
10 mins
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