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Part 5: Exhibiting at Trade Shows
Curriculum
3 Sections
11 Lessons
10 Weeks
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Chapter 18: Planning for Gold: Exhibiting 101
2
1.1
Planning a Successful Exhibit
10 mins
1.2
Promoting Your Exhibit
10 mins
Chapter 19: Strutting Your Stuff: Exhibiting 201
3
2.1
Counting on People for Exhibit Success
10 mins
2.2
Ensuring a Productive Exhibit
10 mins
2.3
Measuring Results
10 mins
Chapter 20: Presenting the Floor Show: Exhibiting 301
6
3.1
Honing in on Leads
10 mins
3.2
Giving Visitors a Touch of Show Biz
10 mins
3.3
Feed Them and They Will Come: Using Hospitality Suites
10 mins
3.4
Getting into Uniform
10 mins
3.5
Dealing with Snoops
10 mins
3.6
Outfoxing the Competition
10 mins
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