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Corporate and Non-Profit Blogging
Curriculum
5 Sections
23 Lessons
10 Weeks
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Chapter 1: Starting a Business Blog
3
1.1
Revealing Why Organizations Blog
10 mins
1.2
Finding Companies That Do It Right
10 mins
1.3
Benefiting from a Corporate or Non-Profit Organization Blog
10 mins
Chapter 2: Developing a Blog Plan
4
2.1
Researching the Competition
10 mins
2.2
Understanding Your Readers and Delivering Content They Want
10 mins
2.3
Creating a Blog Marketing Strategy
10 mins
2.4
Blogging with Multiple Writers
10 mins
Chapter 3: Choosing Bloggers
8
3.1
Knowing When You Need Outside — or Inside — Help
10 mins
3.2
Knowing the Skills to Look for When Hiring a Blogger
10 mins
3.3
Publicizing Your Open Blogger Job
10 mins
3.4
Hiring a Blogger
10 mins
3.5
Defining Blogger Guidelines
10 mins
3.6
Writing a Style Guide
10 mins
3.7
Training Bloggers
10 mins
3.8
Communicating and Collaborating with Bloggers
10 mins
Chapter 4: Writing an Organization’s Blog
5
4.1
Discovering the Types of Corporate and Non-Profit Blog Posts
10 mins
4.2
Turning a Business Blog into a Direct Sales Tool
10 mins
4.3
Discovering Tips for Business Blog Success
10 mins
4.4
Avoiding Things Blog Readers Don’t Like
10 mins
4.5
Engaging with Your Audience
10 mins
Chapter 5: Keeping Yourself and Your Organization Out of Trouble
3
5.1
Learning Rules and Laws
10 mins
5.2
Responding to Negative Comments and Attacks
10 mins
5.3
Understanding Search Engine Reputation Management (SERM)
10 mins
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