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You have selected the Public Relations Essentials membership level.

[EPUB-CATALOG] Course access: | Industry Sector: Marketing | Learn to shape public perception and build reputation through media relations, messaging, and effective PR campaigns.

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Appendix: Recommended Resources
The Part of Tens
Creating Buzz
Choosing the Right Medium for Your Message
Putting the PR Wheels in Motion
Brainstorming and Thinking Creatively
PR: What It Is, How It Works

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