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SECTION 5: Be More Human Than Others Are Willing to Be
Curriculum
4 Sections
26 Lessons
10 Weeks
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20 Keeping the Human Element Intact
5
1.1
Personal Brands Are More Important Than Ever
10 mins
1.2
The Call to Show Your Face and Share Your Soul
10 mins
1.3
Leaders Must Lead the Charge
10 mins
1.4
The Authentic 15
10 mins
1.5
Looking Ahead
10 mins
21 Create a More Human Website with Better Messaging
8
2.1
Ineffective Messaging Is Costing You More Than You Know
10 mins
2.2
Get Your Message Right: The Power of Story
10 mins
2.3
How to Craft Your Message with the StoryBrand BrandScript
10 mins
2.4
Nail Your First Impression with a Strong Homepage Hero
10 mins
2.5
Update the Rest of Your Homepage to Build Trust and Guide Action
10 mins
2.6
Be Consistent with Your Messaging Across all Platforms
10 mins
2.7
Take Action
10 mins
2.8
Note
10 mins
22 Connect Deeper with More “Human” Content
3
3.1
Why Human Content Is More Important Than Ever
10 mins
3.2
The Seven Cues of Human Content
10 mins
3.3
Final Thoughts: Connecting with Human Content
10 mins
23 The Future of Digital Humans in Customer Engagement
10
4.1
Immediate Transparency
10 mins
4.2
Authentic Voice and Knowledge Base
10 mins
4.3
Clear Purpose and Role Definition
10 mins
4.4
Consistent Experience
10 mins
4.5
Ethical Boundaries
10 mins
4.6
User Control and Choice
10 mins
4.7
Quality Monitoring and Updates
10 mins
4.8
Technical Implementation
10 mins
4.9
Privacy and Security
10 mins
4.10
Continuous Improvement
10 mins
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