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SECTION 3: Show What Others Aren’t Willing to Show
Curriculum
6 Sections
21 Lessons
10 Weeks
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11 The Future of Video and Becoming a “Media Company”
2
1.1
Becoming a “Media Company”
10 mins
1.2
Overcoming Personal Biases with Video
10 mins
12 Videos That Move the Sales Needle: The Selling 7
7
2.1
Video 1: Cost and Price Videos
10 mins
2.2
Video 2: The 80% Video
10 mins
2.3
Video 3: Product/Service-Fit Videos
10 mins
2.4
Video 4: Landing Page Videos
10 mins
2.5
Video 5: Customer Journey Videos
10 mins
2.6
Video 6: Bio Videos
10 mins
2.7
Video 7: The Claims We Make Video
10 mins
13 YouTube’s Importance for Endless Customers
4
3.1
YouTube: The Search Engine You’re Overlooking
10 mins
3.2
Why YouTube Is About More Than SEO
10 mins
3.3
How to Treat YouTube Like Your Website
10 mins
3.4
Produce Episodic Content to Repurpose Across Different Channels
10 mins
14 The Structure for Videos That Capture and Excite
1
4.1
For Long-Form Videos: The Video 6
10 mins
15 The Power of Vertical Video on Social Media
3
5.1
Make Them Click and Make Them Stick with The Sticky 5
10 mins
5.2
Why Does Virality Even Matter?
10 mins
5.3
Note
10 mins
16 Getting Started with Video
4
6.1
The Selling 7: Planning Videos and Preparing Your Team
10 mins
6.2
Training the Team for On-Camera Performance
10 mins
6.3
Using AI to Enhance Video Production and Repurposing
10 mins
6.4
Publish, Repurpose, and Extend Your Reach
10 mins
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