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SECTION 2: Say What Others Aren’t Willing to Say
Curriculum
7 Sections
17 Lessons
10 Weeks
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4 The Big 5
2
1.1
The Big 5
10 mins
1.2
Say What Others Aren’t Willing to Say
10 mins
5 Topic 1: Cost and Price
3
2.1
How One Article Generated More Than $35M in Sales
10 mins
2.2
How to Create “The Perfect Pricing Page”
10 mins
2.3
The Future of Online Pricing Is Here
10 mins
6 Topic 2: Problems
1
3.1
What Could Go Wrong with Metal Roofs?
10 mins
7 Topic 3: Versus and Comparisons
1
4.1
7 Topic 3: Versus and Comparisons
10 mins
8 Topic 4: Reviews
3
5.1
Get Intentional About Reviews
10 mins
5.2
Create Your Own Product Reviews
10 mins
5.3
What Does the Perfect Review Look Like?
10 mins
9 Topic 5: Best in Class
2
6.1
Best (Company) Near Me
10 mins
6.2
One Final Note on Best-in-Class Content
10 mins
10 Getting Started with The Big 5
5
7.1
Start with a Content Brainstorm—And Use AI to Do It
10 mins
7.2
Focus on Your Core Product or Service First
10 mins
7.3
Create Your Content
10 mins
7.4
Build a Backlog of Content, Publish, and Never Stop
10 mins
7.5
Expand to Other Mediums
10 mins
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